We provide writing and advisory services for fundraising content such as appeal letters, campaign brochures, flyers, newsletter articles, text for social media, campaign materials and support materials. You can contract for the content itself with recommendations on recipients and timing, or for a comprehensive plan that includes:
Versions of the appeals for different constituent groups including mail merge options
Adaptations for social media
Drafted pledge forms, intent letters, return gift envelopes and inserts
Recommendations on recipient groups and methods for selecting these.
Timeline for mail drop and media release, follow up, and reporting requirements.
Draft of basic thank you letters, tax letters, and recommendations on personal letters for major, loyal, lapsed and other donors.
Related recommendations for highly effective mailing.
To create the most effective materials for you, we will need sufficient background and understanding of your work and mission, so our time will include phone, zoom/remote or in-person preparatory meetings. If we have worked with you in the past, this can be relatively short but in any case there is a $350 minimum for writing an appeal letter. You fee will be based on time, with our estimate in advance of the work.